With the launch of which harnesses thousands of tweets and social chatter each day, we see the value of activating these loyal fans not only to drive to linear premieres but to help spread the word about our growing network to a younger audience. Ryan: This year, social has played an increasing role in our marketing strategy with particular focus on Facebook, Twitter, GetGlue, and.
#Investigation discovery addicts tv#
LR: What’s the channel’s social TV strategy? They are our super fans and spend a lot of their time watching and talking about ID so we really do value this amazing group that is helping to make ID a success.
#Investigation discovery addicts Offline#
was launched in January of 2012 to connect all of our ‘Addicts’ and give them the platform to chat with each other about the ID shows they love, provide them with exclusive content and experiences, and even integrate them into real world and offline events like screenings and VIP parties. We started noticing the term on our Facebook page in 2010 and then started using ‘Addict’ to address our fans in Facebook and Twitter posts. Nellie Ryan: ‘Addict’ is the moniker that our Investigation Discovery fans actually gave themselves while professing their love for our network. Lost Remote: How did #IDaddicts start? How powerful are they and when did you start to notice them? The final clues were revealed in the season opener. In honor of the premier of their new show Deadly Affairs, which premiered on Saturday, they launched (above) a social TV experience led by daytime soap star Susan Lucci that allows fans to participate in a mystery. Their programming includes On the Case with Paula Zahn, Disappeared, Unusual Suspects and Stolen Voices and Buried Secrets. The network has over 27,000 followers on Twitter and over 291,000 likes on Facebook. ID then smartly launched a dedicated site and second screen experience at (above). Part of the network’s social TV strategy was created by the fans themselves, crowning themselves as “addicts” in 2010. We spoke with Nellie Ryan, ID’s Senior Director of Marketing Strategy about the word of ID Addicts. The Investigative Discovery (ID) channel describes itself as a blend of “fact-based analytical content and compelling human sources.” While this cable channel grows by delivering content to the Law & Order-obsessed kind of TV viewers, they have fostered an extremely unique and passionate fan base online.
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